Our Team

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Each and every employee represents the spirit of JITA. Their capability, hard work and perseverance towards their responsibilities is holding JITA strong. Their diverse skills and talent helps to keep a balance between social impact and financial sustainability and supports Aparajita to develop and prosper.

Riad Rouf

Chief Executive


With 20 years of multinational experience in the private sector, Riad Rouf brings a multidisciplinary entrepreneurial approach to leading the JITA team. Riad started his career with American Express and have had subsequent leadership roles in Youngone, Nokia, Emory and has also served as the CEO of Purnava, a Renata company.

As an experienced marketer and management professional, he likes to build cross-associations and believes in fostering and nurturing creativity and ideas amidst strict strategic frameworks. Riad has worked in Bangladesh and North America, takes a hands-on approach to every challenge and likes to lead by example.

Riad has an MBA from Clark University, MA, USA. He is a strong believer and champion of human rights and social justice in every endeavor he undertakes. He is passionate about design, modern art, and architecture. He loves travelling and cooking, and Real Madrid.  

Ali Iqbal Murshed

Project Management


Ali has over 4 years of working experience in a wide range of industries, from software development to humanitarian development. Specializing in marketing and communications to enhance impact, Ali is fascinated with finding innovative approaches to solving complex social problems and passionate about design thinking frameworks.

Prior to joining JITA, he worked as a Communications Specialist supporting the social enterprises and later the health program at one of the world’s largest non-profit organizations. In addition to possessing skills in graphic design and digital content optimization tools, Ali is also experienced in analyzing data sets, designing research instruments as well as technical writing.

Ali completed his Bachelor’s in Business Administration, with a focus on International Business Management, from Independent University Bangladesh and Master’s in Public Relations and Corporate Communication from Georgetown University. He is an avid lover of everything related to cinema and writes review articles on his online blog-site during his free time.

Md. Rokibul Islam



Rokibul brings a diverse set of skills from ensuring financial efficiency, maintaining quality and transparency, and in reporting and auditing. Rokibul also looks after compliance issues related to income tax, VAT and remittance.
Rokibul has completed his Honors & Masters in Management from National University and MBA in Finance from Southeast University. He loves traveling, shopping and is a diehard Manchester United fan.

Sarkar Md. Jubair

Information Technology


Jubair has worked in organizations like Prokalpa Upodeshta Ltd, Engineers and Consultant Bangladesh Ltd (ECBL) and was responsible for designing single line diagrams for Bangladesh Rural Electrification Board (BREB) projects. He received information technology (IT) certification from Cisco, known as CCNA (Cisco Certified Network Associate) which ensured his capabilities in computer networking. At JITA, he provides IT support for all team members.
Jubair received his Bachelor of Science in Electrical and Electronics Engineering (EEE) from United International University (UIU). For one of his academic projects, he designed and created a surveillance robot which was able to move by itself through obstacles using GPS where human can’t reach and send valuable information to the user end. The project placed second place in the project evaluation that year.

Amena Begum

Area Manager Central


Amena Begum has experience of 19 years in the field of monitoring, evaluation and management. She started her career in Forest and Agriculture Development Sector of Care Bangladesh where she worked for 10 years. Amena, along with 5 other members of CARE, assisted in a research on Economic development of rural women under a project of Oxford University for 6 months. She has completed BA in Philosophy and Diploma in Library Science from Sa’dat University and College in Tangail. Currently, Amena is working as an Area Manager at JITA Social Business Bangladesh Ltd. and lives in Tangail with her family. During her leisure time, Amena loves to cook new dishes for her family member.

Samsun Nahar



Samsun Nahar has started her career at JITA Social Business Bangladesh Ltd. in 2017 as an Operations Officer. She is a business graduate, holds BBA degree in Marketing from International University of Business Agriculture and Technology (IUBAT).
Nahar is responsible for data management at JITA. She uses acquired experience, academic knowledge and interpersonal skills to enhance organizational efficiencies. She is dedicated and loves her work.
Nahar never misses a chance to travel to new places during holidays. She is a big fan of Bangladesh cricket and Brazil football team. On top of everything, she loves burgers.

Arif Hossain Selim

Territory Manager North


Before joining JITA, Arif spent a considerable portion of his career working as a Territory Sales Officer at a homegrown consumer goods juggernaut. Throughout his professional journey, Arif has also experienced working on social development projects, which includes a tenure with the World Health Organization as a Thana Coordinator. Beyond his professional endeavors, Arif is passionate about sports and was a former captain of the cricket, football and handball team during his days pursuing a higher education at the University of Dhaka. A dedicated team player, Arif brings a positive energy in overcoming challenges and elevating JITA’s operations across Northern Bangladesh.

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