Our Vision, Mission
To be the largest last-mile distributor of goods that promote health, hygiene, and nutrition for communities at the bottom of the economic pyramid. Through our growing network of market presence and corporate partnerships, we seek to empower individuals from rural communities by facilitating entrepreneurship and supplemental income opportunities. Our work also aims to reach and elevate rural marginalized communities across Bangladesh by supporting their socioeconomic journey towards a dignified life.
JITA aims to create a sustainable and scalable business model to inspire rural entrepreneurs’ economic empowerment in Bangladesh. This is achieved through a network of enterprises, creating employment opportunities, and improving access to markets for underprivileged consumers.
By 2027, we plan to serve 50M+ rural consumers which are approximately more than 90% of the estimated 61M living in deep rural areas of Bangladesh.