Our Vision, Mission

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To be the largest last-mile distributor of goods that promote health, hygiene and nutrition for communities at the bottom of the economic pyramid. Through our growing network of market presence and corporate partnerships, we seek to empower individuals from rural communities by facilitating entrepreneurship and supplemental income opportunities. Our work also aims to reach and elevate women from marginalized settings across Bangladesh by supporting their socioeconomic journey towards a dignified life.

JITA aims to create a sustainable and scalable business model to inspire women’s economic empowerment in rural Bangladesh. This is achieved through a network of enterprises, creating employment opportunities and improving access to markets for underprivileged consumers.

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