Empowering Women

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By leveraging our last mile distribution network, JITA is able to support rural women from disenfranchised households to secure additional monthly income by becoming an entrepreneur. JITA’s MOUKA platform has been revised and re-launched with the aim to ease the rural women’s transition as an entrepreneur while ensuring a steady income source. In addition to developing door-to-door sales agents, JITA also extends its support to a growing network of women owned stores. Through JITA’s platform, women from rural marginalized households are able to increase their total income by almost 47% in their first month as an Aparajita. Consecutively an Aparajita has been reported to secure 15% growth in annual income solely through JITA, in contrast to an estimated 2% growth from other sources. Since inception, a total of 3,000 women have received training on basic business acumen through JITA and currently there are 255 who are actively engaged as either door-to-door or store-based Aparajitas.

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