Our Vision, Mission

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JITA aims to create a sustainable and scalable business model to inspire women’s economic empowerment in rural Bangladesh. This is achieved through a network of enterprises, creating employment opportunities and improving access to markets for underprivileged consumers.

JITA is moving towards its vision through a rural distribution and other experimental models where rural women play the major role in creating the last mile distribution channel as a door to door sales agents. We create a pathway for different health, hygiene and nutrition based products of our partner companies approaching underprivileged households. We provide a sustainable model developed to set the path for blending social benefit and commercial sustainability.

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