Market Development

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In order to be innovative and responsive to market dynamics, JITA also provides a range of businesses and market development services. We design, develop and pilot innovative business distribution models and conduct market activation programs in rural households, local bazaars, schools, and colleges to create awareness in areas of health, hygiene, nutrition, and technology.  We also provide research and advisory services that help our business partners better understand the dynamics of the BoP markets.



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