Empowering Women

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JITA’s last mile distribution system has allowed underprivileged rural women to generate supplemental income which elevated their economic and social status in the community. JITA’s flagship model (MOUKA) was revised, updated and re-launched with the aim to increase Aparajita women’s income source. Through JITA, the Aparajita women now generate a supplemental income of $7.60 USD in addition to their average income of $9.50 USD every month, increasing their cumulative earnings by 80% to around $17.10 USD. Since inception, a total of 3,000 women have received training on basic business acumen and entrepreneurial skills, of whom currently 470 are actively working as door-to-door sales agents.

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