Access and Awareness for Consumers
Approximately 11 million of the BoP consumers, of which 50 percent are women, are getting access to essential health, hygiene, and nutritional products through JITA’s inclusive business approach. In 2016, JITA distributed over $5M worth of essential products to last mile markets in Bangladesh. JITA continuously supports and initiates combined campaigns and events to promote health and hygiene. For example, JITA has disseminated information to around 60 thousand women on the harmful effects of radiation from direct sunlight on skin. JITA has also introduced clean energy messages and products in remote markets. These products have included various solar based products as well as clean cook stoves which reduce carbon emission in rural households.
From 2012 women received or purchased over 400 thousand units, worth USD 470k, of women sanitary products through JITA’s channels. Every month at least 8,266 BoP women purchase sanitary napkins on a regular basis.