Ensuring Consumer Access and Awareness
Approximately 17 million of consumers from the base-of-the-pyramid communities, of whom 50 percent are women, are now getting access to quality essential health, hygiene, and nutritional products through JITA’s platform. Through our distribution system, around 470,000 rural consumers have managed to gain access to $3.6 million USD worth of quality essential products to date. JITA continuously works with partners to develop and initiate awareness campaigns to promote health and hygiene knowledge among consumers.
Through one such collaboration with Japanese skincare company Shiseido, JITA disseminated information to nearly 60 thousand women on the harmful effects of radiation from direct sunlight. We have also introduced messages on renewable energy usage and products in base-of-the-pyramid markets. These products have included affordable solar based products, such as cooking stoves, which are intended to reduce carbon emission.