JITA Bangladesh is a social business that aims to create sustainable income for marginalized (Bottom of Pyramid) rural women through distribution and market development.
JITA’s distribution model is operated in rural Bangladesh. At the center of its distribution system are Aparajitas or “women who do not accept defeat”. Aparajitas are women who are most marginalized from the formal economy and act as last mile sales agents, selling products and services from door-to-door. The Aparajitas receive their products from “hubs” or stockist points, which are managed by JITA.